AMC Networks International, the operator and distributor of pay TV channels in Spain and Portugal, has expanded its business unit to now include France and Italy.
The newly titled AMC Networks International Southern Europe will be headquartered in Madrid and manage Sundance TV France, taking on its production, programming, marketing and distribution processes in the French market.
The new unit will also explore new business opportunities in the French market and work toward distributing channels and content in Italy.
Eduardo Zulueta (pictured) will lead the new unit, under the title of president of AMC Networks International Southern Europe. Zulueta is also president of AMC Networks International Latin America.
Manuel Balsera, senior vice president of AMC Networks International Southern Europe, will lead affiliates, ad sales, marketing and digital.
Pilar de las Casas will oversee the programming and acquisitions strategy as vice president of cinema and documentary channels.
The remaining functions will also be managed by executives of the previous AMC Networks International Iberia unit.
The unit currently distributes 26 pay TV channels targeted at a wide range of audiences.
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