Digitaltveurope.com

Eleven Sports has launched a fourth channel in Poland offering improved access to premium sport, including Bundesliga, LaLiga, Serie A and Ligue 1 football.

Eleven Sports 4 will allow Eleven to deliver content it had previously not been able to show, and for the first three months it will be available exclusively to nc+ subscribers before being distributed more widely.

Eleven Sports first launched in Poland in 2015 and with the latest channel rollout it is rebranding its existing channels in this market – Eleven, Eleven Sports and Eleven Extra – to Eleven Sports 1, Eleven Sports 2 and Eleven Sports 3.

“The launch of Eleven Sports 4 ensures we steadily increase our market share in Poland while also meeting the growing demand for Eleven Sports among fans by making our world-class sports content more readily available,” said Danny Menken, group managing director, Eleven Sports.

“We air more than 20 live matches every weekend in Poland and Eleven’s channels have regularly been named as the best performing sports channels among viewers aged 16 to 49 this season. We are very pleased to step up our offer to fans across the country and extend our valuable partnership with nc+.”