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AMC launches new VR app

The Walking Dead

The Walking Dead

AMC has launched a new virtual reality app, designed to let users immerse themselves in the worlds of AMC series like The Walking Dead and Into the Badlands.

The AMC VR app lets users to experience virtual scenarios such as becoming a ‘walker’ from The Walking Dead or getting martial arts training from the Into the Badlands fight camp.

App users will also be able to watch the latest AMC trailers and behind-the-scenes video in the AMC VR screening room.

“With the launch of AMC VR, we are pleased to bring shows like The Walking Dead and Into the Badlands to life in an immersive and experiential way,” said Mac McKean, executive vice-president of innovation and product development for AMC and SundanceTV.

“Viewers want to enter the worlds they watch on AMC, and this app brings them there.”

Launching ahead of this weekend’s The Walking Dead season eight premiere, AMC VR will debut an extended 360-degree bonus scene from the episode, which will appear after the show goes out on Sunday night.

AMC VR is available now for iOS, Android, Gear VR and Google Daydream.