Netflix said that between 2013 and 2016 the amount of “launch day finishers” increased more than 20 times over and claimed that “the rate this behaviour continues to grow”.
“There’s a unique satisfaction that comes from being the first to finish a story – whether it’s the final page of a book or the last, climactic moments of your favourite TV show.” said Brian Wright, Netflix’s vice president of original series.
“Netflix allows you to watch in a way you never could before, and there’s nothing better than seeing a show engage our members and ignite a passion for viewing.”
Netflix named Gilmore Girls: A Year in the Life, Fuller House and Marvel’s The Defenders as its most binge-raced shows. Canada, the US and Denmark were the top binge-racing countries.