Digitaltveurope.com

Curt Marvis

Youth broadcaster The QYou is launching a fully localised version of its channel for the first time – in the Polish market in partnership with Mediakraft TV.

The QYou Polska will launch on Play’s over-the-top service, Play Now, will feature Polish presenters and regional content from Mediakraft TV’s stable of entertainers and creators.

“When QYou first entered in Poland last year it quickly became clear to us that this was a region with huge growth potential, because there’s a strong demand for online video, particularly among younger audiences,” said Curt Marvis, CEO and co-founder of QYou Media.

“Partnering with Mediakraft TV gives us the opportunity to tap into this appetite and build a channel focused on Poland’s unique and fascinating culture. The rising interest in online video is now driving a greater demand from broadcasters to regionalise content and it’s therefore an offering we expect to replicate in other markets in the coming months.”

Mediakraft TV is the Polish subsidiary of European multi channel network, Mediakraft Networks, and produces many popular YouTube creators and channels in Poland – including Ponki, Topowa Dycha, and Hasztagi.

Polish mobile operator, Play, launched mobile TV service Play Now last year. The QYou Polska is due to go live on the service in late 2017.