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NFL agrees global highlights deal with Facebook

NFL_logoThe National Football League (NFL) has agreed a multiyear, worldwide deal to post match highlights on Facebook.

The NFL will make official highlights from all 256 regular season games, as well as the playoffs and Super Bowl, available to people globally on the social network.

Facebook users will be able to tune in by following the NFL or any of its 32 clubs on the social platform.

In addition, NFL Media – the League’s media division – will distribute “uniquely packaged content” from its production arm, NFL Films, on Facebook’s Watch platform in the US.

Shows like NFL Turning PointSound FX and NFL Game Recaps will be posted each week to Facebook Watch during the NFL season.

They will also be available outside the US to people who follow the shows’ individual pages on Facebook.

“We have millions of fans on Facebook, and they continue to demonstrate an incredible appetite for NFL content,” said Hans Schroeder, chief operating officer of NFL Media.

Facebook’s head of global sports partnerships, Dan Reed, said: “We’re excited for Watch to become a destination for NFL fans to catch up on the latest on-field action and connect with one another.

“These full game recaps and shows will deliver comprehensive coverage while enabling the active NFL fan communities on Facebook to watch and debate the top storylines from each week.”

The news comes in the same week that ATP and ATP Media confirmed that Amazon has taken the global over-the-top rights to broadcast the Next Gen ATP Finals tennis tournament through Amazon Prime Video – except in China.