Médiamétrie adds Molotov to multi-screen measurement

Molotov - screenshot iPadFrance’s audience measurement organisation, Médiamétrie, has included digital service Molotov into its ‘four screen TV’ ratings.

From this month Médiamétrie will measure the 14 channels that Molotov delivers over-the-top across all screens. This will include networks from TF1 Group, France Télévisions and M6Group.

They will be included in the ‘Focus Emission’ four-screen service that measures daily TV content broadcast live and via catch-up across TV, computer, mobile phone and tablet.

Programmes watched on TV screens via Molotov were already taken into account in Médiamétrie’s TV ratings measurement tool, Médiamat.

“The inclusion of programmes viewed on Molotov in four-screen TV audience measurement is a first step towards comprehensive measurement of TV content broadcast via online platforms,” said Julien Rosanvallon, head of Médiamétrie’s TV and internet departments.

Jean-Marc Denoual, co-founder of Molotov, said: “Molotov offers a brand new TV distribution experience and it seemed obvious to us that we should integrate the latest audience measurement tools relating to new television usage. We are delighted to be the first and, to date, the only platform to have partnered with Médiamétrie in the implementation of these measurement tools across all screens for the benefit of channels and their advertisers.”

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