Opera TV introduces new EPG, partners with Freeview

Opera TV has launched a new electronic programme guide (EPG) aimed at manufacturers of smart TVs and set-top boxes.

The EPG is designed to address “current market trends and requirements” by mixing broadcast, live streams and catalogue content.

The guide also supports catch-up TV in a ‘backwards EPG’ as well as upcoming content in a standard format and can be customised to fit a company’s profile.

Freeview Play will be the first service be supported by the new EPG, with Opera developing the Freeview Play profile in close technical collaboration with Digital UK.

The Opera TV EPG is fully integrated with the Freeview Play meta-data service and the Freeview Play players.

“When we analysed the market for EPGs, we saw a market that was heavily fragmented, failed to put the modern viewer first, and lacked scalability in a fast-changing industry,” said Aneesh Rajaram, CEO, Opera TV.

“We’re proud to introduce a new breed of EPG, one that engages consumers keeping in mind their content consumption habits, while at the same time embracing industry initiatives that will continue to evolve.”

James Jackson, technology director, Digital UK said: “Freeview Play is meeting modern consumers’ desire to move seamlessly between watching live and on-demand with fully integrated guides and menus. Opera TV’s out-of-the-box solution will make it easier than ever for manufacturers to develop Freeview Play products and launch them into the UK market.”

Opera TV will exhibit at IBC at hall 14, stand A20.