Central European Media Enterprises (CME) has joined the European Media Alliance created by ProSiebenSat.1 and others in 2014 to enhance common synergies, create investment opportunities, and facilitate transfer of knowledge.
Among the major achievements of the alliance was the creation of the European Broadcaster Exchange, the JV between ProSiebenSat.1, TF1 and Mediaset to provide a common platform for the programmatic sale of advertising inventory on a pan-European baiss.
CME’s channels reach 50 million people across the Czech Republic, Romania, Bulgaria, Croatia, Slovakia, and Slovenia.
Christof Wahl, Member of the Executive Board, Digital, & COO ProSiebenSat.1 Group: “The European Media Alliance is expanding its success story together with CME as a new member. The alliance will reach a geographic area comprising about 550 million inhabitants in total. The Media Alliance enables their members to tap into a pan-European market, earn additional revenue potential, and cooperate on innovative business models particularly in the digital segment.”
Christoph Mainusch, co-CEO of CME said: “This alliance is a great match for us, bringing together our leading brands with other leading broadcasters across Europe. We look forward to developing our partnerships with members as this will provide better access and reach for growth-stage advertisers anywhere on the continent, accelerate the introduction of better digital technologies and increase the amount of high quality content available to entertain audiences.”