Modern Times Group (MTG) has extended its grip on top-tier handball rights for the next six seasons.
The Nordic media group has secured exclusive rights to DKB Handball-Bundesliga until 2.023, covering Denmark, Finland, Norway and Sweden.
The DKB Handball-Bundesliga is recognised as Europe’s leading handball league, featuring the top 18 German teams.
MTG’s Viasat TV channels and Viaplay streaming service will show up to three live matches from the DKB Handball-Bundesliga each week from the 2017/2018 season, which starts on August 24.
Viasat and Viaplay will also show the three REWE Final Four matches in the DHB-Pokal along with the Pixum Super Cup and the annual HBL All-Star Game between the league’s top players and the German national handball team.
In addition to the DKB Handball-Bundesliga, MTG holds the media rights to the annual EHF Cup and EHF Champions League; and the men’s and women’s 2018 and 2020 EHF European Handball Championship.
Peter Nørrelund, MTG EVP and CEO of MTG Sport said: “MTG is the undisputed leader in premium sports in the Nordic region and therefore the perfect home for the world’s best handball league. Extending these exclusive rights is great news for the super-passionate handball fans in Denmark, Finland, Norway and Sweden. The DKB Handball-Bundesliga offers non-stop action – last season, each match produced an average of 54 goals – and we’re making it available on more screens than ever before.”
Frank Bohmann, CEO of DKB Handball-Bundesliga said: ”We are looking forward to continuing our successful cooperation with MTG for six more years. MTG is the benchmark regarding sport and entertainment and with its outstanding expertise in handball it is by far the best solution for DKB Handball-Bundesliga.”
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