Digitaltveurope.com

Sportswear brand Salomon has tapped video app specialist Accedo and online video platform provider Brightcove to make its video content available on multiple devices including smart TVs, iOS and Android mobile phones and tablets, Android TV, Amazon Fire TV and Chromecast.

Salomon will use branded video platform OTT Flow to create brand vide experiences around Salomon products.

Salomon already offers a Salomon TV service, targeted at outdoor enthusiasts and featuring videos of running, skiing, snowboarding, hiking and mountaineering with stories featuring product lines and athlete ambassadors. The service launched initially as Salomon Freeski TV before expanding its scope more recently. It is set to be extended to Roku devices in the near future.

“We are constantly looking for new ways to engage with our brand loyalists. Taking our highly successful Salomon TV experience across a variety of platforms enables us to deliver this compelling content to customers wherever they are, increasing brand engagement and allowing viewers to see Salomon athletes and products in action. We have been very pleased with the experience of working with OTT Flow. They have helped us to launch this innovative video service on time and within budget,” said Benjamin Aidan, director of marketing, Salomon.

“Relationships between consumers and brands are evolving and companies need to adapt business strategies and innovate in order to win the hearts of their customers,” said Thomas Decieux, VP, new business, Accedo.

“Salomon has recognised that video is a great way to increase customer engagement and OTT Flow has helped expand the possibilities of the brand’s content.”