The revamped service will include dedicated channels for the English Premier League, football, cricket, golf and Formula 1. Two channels, Sky Sports Action and Sky Sports Arena, will offer a mix of rugby union, rugby league, boxing, netball, darts, NFL, tennis, WWE and GAA wrestling. A Sky Sports Main Event channel will include the main sporting events in one place.
Two channels – Sky Sports News and Sky Sports Mix – will be available for all Sky customers.
The 10-channel package will be available for £27.50 (€31.10), frozen for 12 months. Existing customers will receive the new Sky Sports package automatically and the new channels will replace the existing line-up.
For the first time, Sky is providing more flexible options for customers that are interested in specific sports, although with significant discounts for those taking the full line-up. It is offering three separate sports packages, with one available for £18 a month, two for £22 and three for £26.
Barney Francis, managing director of Sky Sports said: “We’re dedicating channels to some of our biggest sports, launching a new way to watch the best live action and offering even better digital products too. Sky Sports is giving customers even more choice and channels at the same price for another 12 months, while opening up new ways for sports fans to join. If you love Premier League, you can enjoy it for as little as 60p a day or you can have the full Sky Sports package for less than £1.”
Stephen van Rooyen, Sky UK and Ireland chief executive said: “Sport has been a major part of Sky for 26 years and we’re improving our service even further, super-serving existing customers and providing flexibility to a whole new generation of sports fans. We are making sport more accessible and offering even more choice; all part of our continued investment in offering Sky customers an unrivalled service.”