BT extends dynamic ad deal with Yospace

BT has agreed a multi-year extension to its deal with dynamic ad insertion technology firm, Yospace.

Yospace’s platform uses ad-stitching technology to replace advertising on BT’s live channels with targeted ads when content is viewed via the multi-platform BT Sport service.

The new deal follows a one-year period during which Yospace claims to have enabled ad placement in over 700 major sporting events for BT – including Premier League, FA Cup and UEFA Champions League football.

“Yospace has enabled us to seamlessly deliver unskippable and clickable ads within BT Sport live streams across our digital platforms and we are delighted to be extending our partnership,” said BT TV executive Greg McCall.