Virgin TV viewers can watch Brit Asia TV on channel 840, giving them access to an original programming schedule that celebrates the achievements of the British Asian community in music, politics, art and fashion.
The station also broadcasts documentaries, entertainment shows, and live music sessions, showcasing the best of British-born Asian talent.
Brit Asia TV is one of now 11 Asian channels available to Virgin TV customers as part of the operator’s Mix package and above. It follows the launch of Islam Channel UK and Islam Channel Urdu earlier this month.
David Bouchier, Virgin TV’s chief digital entertainment officer, said: “With Brit Asia TV joining our growing Asian channel line-up, Virgin TV customers have got the pick of the best Asian programming. This forms part of our plans to offer greater choice and variety for our Asian customers, and we are always looking at ways to extend this programming offer even further in the future.”
Tony Shergill, CEO of Brit Asia TV, said: “We are proud to announce that Brit Asia TV will be launching on Virgin TV. As we have a lot of exciting projects planned for the channel, we thought it was right to progress and launch our channel on Virgin TV.”