TDC is soft-launching the brand in other Nordic markets initially. However, Blockbuster CEO Casper Hald said that his goal was that every fourth film in the Nordic region should be rented from Blockbuster within the next two to three years.
TDC launched Blockbuster as a transactional video-on-demand service in 2014, as first reported by DTVE, having acquired the Blockbuster brand in Denmark earlier that year.
While Blockbuster is established as a video rental brand in Denmark, it is largely unknown in the rest of the Nordic region. However, Hald said he was confident that he could meet this challenge. He said that there was a clear gap in the market for a subscription-free VOD service elsewhere in the region.
Blockbuster Denmark currently has 8,800 films and 350 series seasons available in its catalogue. For its launch in the other Nordic markets it will initially have 4,500 titles available, focusing on the latest international and local first-run movies along with back-catalogue titles. The outfit plans to introduce series later this year and to ramp up its roster of movie titles, including with niche titles that may not be available elsewhere.
TDC said that Blockbuster nearly doubled its revenues for the first half of this year. The service currently has over 300,000 registered users in Denmark.