Playout provider DMC has launched what it describes as Europe’s first fully virtualised platform for all-IP video.
Hosted at DMC’s network operations, media management and distribution facility in Amsterdam, the platform provides international content owners with access to 700 million European viewers, according to DMC.
The platform, which delivers 30 channels today, will be used by more than 80 channels in Europe from September 1 2017, following the full migration of remaining channels from DMC’s former facility.
The DMC platform was enabled by a number of key partners including Cisco, Equinix, Pebble Beach Systems, Red Hat, Super Micro and VMware.
DMC says that the all-IP platform enables it to deliver new channels in a matter of hours, with the potential to reduce this to minutes, expanding the scope for new services such as pop-up channels for market testing and companion channels for special events on OTT platforms.
The platform has been shortlisted for an award at this year’s IBC in the content distribution category.
“Being shortlisted for an IBC Innovation award is a great honour and reinforces our belief that future video services will rely on a fully virtualised, private broadcast cloud – a concept that we have turned into a fully operational platform in less than two years,” said Raymond Lamphen, general manager and vice-president of DMC.
“The success of this launch is testament to the vision, skill and endeavour of our entire team and the support and trust of our customers, who have embraced the opportunity to move towards a fully virtualised IP approach to media management and playout. We are excited to use our pioneering heritage of creativity and ambition and extensive knowledge of the media market to act as the passport to Europe for content owners everywhere.”