Viacom’s Bakish reveals skinny bundle plans

Bob Bakish

Bob Bakish

Viacom is in advanced talks with one US service provider to be part of the new wave of ‘skinny bundles’ aimed at cord-cutters and cord-nevers, according to CEO Bob Bakish.

Bakish, speaking at the JP Morgan  Global Technology, Media and Telecom Conference in Boston, said that it made sense to be part of a low-cost entertainment pack priced at around US$10-US$20, rather than an offering including broadcast channels and sports priced at US$40.

Bakish said he was skeptical about the appeal of US$40 bundles and doubted their appeal to millennials, adding that he did not see how packages in this price range would be economically sustainable if they include sports and other high-value content.

He said there was an opportunity to offer low-cost entertainment-focused bundles at a much lower price point without expensive sports content.

Bakish said that Viacom’s entertainment skinny bundle would be available this year.

Tags: Bob Bakish, US, Viacom

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