Modern Times Group-owned eSports outfit ESL has teamed up with Facebook to stream over 5,500 hours of live content via the social media platform.
From June, ESL will stream ESL One and Intel Extreme Masters events live on Facebook in six different languages.
ESL will also stream content from ESEA’s Rank S competitions, described by the company as an elite ladder for the Counter-Strike: Global Offensive (CS:GO) community. ESL will also stream an exclusive weekly 30-minute CS:GO programme that showcases top players, upcoming talent and competition highlights.
ESL said that its content on Facebook generated over two billion impressions and reached over 200 million users globally last year.
The latest deal follows an agreement in March between ESL and sister company DreamHack, and Twitter, to live-stream over 1,500 hours of content on that platform.
ESL Turtle Entertainment UK managing director James Dean this week told the Connected TV World Summit in London that the eSports outfit was planning to build on early experiments to reach out to new platforms and develop much more linear TV coverage of competitions.
ICYMI: @dazngroup to broadcast Club World Cup in Germany digitaltveurope.com/2021/01/26/daz… https://t.co/gFuRf3CzRi
26 January 2021 @ 21:33:00 UTC
ICYMI: @NBCUniversal to integrate WWE Network with @peacockTV in deal worth a reported US$1 billion… twitter.com/i/web/status/1…
26 January 2021 @ 20:33:00 UTC
ICYMI: TikTok rival Kuaishou to raise upwards of US$5.1bn in Hong Kong IPO digitaltveurope.com/2021/01/26/tik… https://t.co/AgwivnvkC3
26 January 2021 @ 19:00:00 UTC
Vodafone Group restructures IT and Network business digitaltveurope.com/2021/01/26/vod… https://t.co/5GJhP0CLMZ
26 January 2021 @ 18:30:00 UTC
.@virginmedia announces broadband deal with Barratt Developments digitaltveurope.com/2021/01/26/vir… https://t.co/wvH4zVMsrG
26 January 2021 @ 18:00:01 UTC
