Sales of 4K Ultra High Definition TV sets are due to grow by 38% in 2017 and will account for more than a third of the worldwide TV market, according to Futuresource Consulting.
The research firm said the sales growth follows a strong 2016 when 4K UHD surpassed 25% of total TV sales, despite a scarcity of regular broadcast 4K UHD content in most regions.
Despite this, the total TV market was flat year-on-year at 226 million units in 2016 following a small decline in 2015, according to Futuresource’s Worldwide TV Market Report.
“The outlook this year is also one of zero growth, with established markets especially challenged,” said David Tett, market analyst at Futuresource.
“Mature markets remain flat in the face of saturation. In a bid to entice consumers to upgrade their sets sooner rather than they would otherwise, vendors are emphasising the new features found in the latest sets – 4K UHD, OLED, High Dynamic Range, curved screens and the latest smart TV features and services.”
Futuresource said that average TV prices in 2016 approached US$550 and are expected to rise due to increasing 4K UHD and OLED sales, and demand for larger screen sizes.
However, it also noted that 2017 is a year in which there are “no major worldwide broadcast events, nor many significant analogue to digital switch-overs to kick-start sales”.