The digital arm of Endemol Shine and Sports Illustrated have launched Capturing Everest, an immersive VR and 360-video showing an ascent of the mountain.
Capturing Everest is available on Life VR, the VR platform of Sports Illustrated publisher Time Inc, and the 360 videos on the Sports Illustrated website.
As well as the four-part VR offering there is an augmented reality component to the project whereby Sports Illustrated readers can scan images in the magazine and activate multimedia content.
The series was shot on location over two months last spring.
“We are thrilled that Capturing Everest is getting this amazing launch platform thanks to our partners at Sports Illustrated and LIFE VR,” said Bonnie Pan, president, Endemol Shine Beyond USA.
“This is such a special series, featuring an amazingly brave team of climbers who captured a view of Everest that has never been seen before.”
RYOT Lab is behind the AR piece of Capturing Everest.
ICYMI: @WarnerMedia rejigs Lat Am with network president and originals chief exiting digitaltveurope.com/2021/01/15/war… https://t.co/IG9L87W13m
15 January 2021 @ 20:00:00 UTC
ICYMI: @peacockTV expected to hit 52 million subs by 2024 digitaltveurope.com/2021/01/15/pea… https://t.co/9zii6y3goV
15 January 2021 @ 19:00:01 UTC
Outgoing US president Trump adds Xiaomi to DoD blacklist digitaltveurope.com/2021/01/15/out… https://t.co/ORDj0JVQvY
15 January 2021 @ 18:00:00 UTC
Firstlight Media teams up with NPAW digitaltveurope.com/2021/01/15/fir… https://t.co/dzGWiC4KdH
15 January 2021 @ 17:00:00 UTC
.@YouTube launches ‘First 24 Hours’ analytics tool digitaltveurope.com/2021/01/15/you… https://t.co/0xSjM1Ppk4
15 January 2021 @ 16:30:00 UTC