The joint offering gives viewers access to French Ligue 1, Champions League, Europea League English Premier League, Spanish La Liga, Italian Serie A, German Bundesliga and other football tournaments as well as international rugby, tennis and other competitions.
The offering combines SFR’s four sport channels with BeIN Sports three flagship sports services, as well as the latter’s seven event-based Sports Max services.
The offering is accessible on TV via Chromecast and Airplay, on laptops, via iOS and Android devices, and on the web.
Altice-owned SFR initially struck a partnership with BeIN Sports in august last yeaer, offering BeIN’s channels as part of its Box Power TV offering. The move, along with SFR’s launch of its own raft of sports services, established it as a serious competitor to Canal+ in the premium TV arena.
Canal+ signed its own non-exclusive deal with BeIN Sports last summer following rejection by France’s competition watchdog of a plan for an exclusive deal between the pair.