Ukraine, the Segodnya.ua website and the Segodnya newspaper will create an integrated multi-platform offering under the Segodnya brand.
Ukraine viewers will tune into a Segodnya news programme that will be made available simultaneously across multiple platforms.
Ukraine said that the key objective of the initiative was to reach a wider audience while maintaining news values of balance, accuracy and impartiality.
The Segodnya news brand, which is already present on social networks and YouTube, will be extended to TV as a result of the agreement.
The DTVE interview: Eamonn O’Hare, Zegona Communications digitaltveurope.com/longread/the-d… https://t.co/OqiTB2p028
20th October 2019