Ukraine, the Segodnya.ua website and the Segodnya newspaper will create an integrated multi-platform offering under the Segodnya brand.
Ukraine viewers will tune into a Segodnya news programme that will be made available simultaneously across multiple platforms.
Ukraine said that the key objective of the initiative was to reach a wider audience while maintaining news values of balance, accuracy and impartiality.
The Segodnya news brand, which is already present on social networks and YouTube, will be extended to TV as a result of the agreement.
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20 June 2021 @ 13:38:00 UTC