Some 74% of adult broadband users in the US can now access broadband video and pay TV Services on a home TV, according to new research by The Diffusion Group (TDG).
The study claims that the penetration of internet-connected TVs among US broadband homes has increased from 50% in 2013 to 74% at year-end 2016.
However, this growth has now slowed to only 4% year-on-year, having risen by 22% between 2013 and 2014, and by another 15% between 2014 and 2015.
“At 74% penetration, connected TV use is squarely in the Late Mainstream phase of its trajectory. Barring any major disruption in TV technology or market conditions, growth will slow each year as the solution reaches saturation,” said TDG president and director of research, Michael Greeson.
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