Cracked launches on Apple TV

Cracked, the multiplatform satire brand that the E W Scripps Company bought for US$39 million last year, has launched on Apple TV.

The Cracked app is targeted at millennials and offers new videos each day along with long-running series like After Hours, Honest Ads and We’re Not Alone.

“Our loyal and tech-savvy fans are already on the Apple TV platform, and as we expand our OTT footprint, we believe it is important to convert new audiences to our brand,” said Mandy Ng Rusin, vice president and general manager of Cracked.

“Millennials love having the freedom to choose their programming and now they can enjoy all of our smart and funny content on the big screen for an even more powerful experience.”

E W Scripps Company is the US publishing and over-the-air TV broadcasting company from which international pay TV outfit Scripps Networks Interactive was spun off in 2008.