The channel is the product of a partnership between CNN International Commercial and Swiss company MediaGo, and is part of CNN International Commercial’s wider strategy of launching CNN-branded channels with local partners.
The channel will broadcast original content from CNNMoney Switzerland’s two hubs in Zurich and Geneva, covering Swiss business news and companies.
In addition to this, it will air international business news relevant to Switzerland, supplied by CNNMoney’s multiplatform editorial teams.
“CNNMoney Switzerland is an important step in CNN’s commercial strategy to create businesses that deliver value to CNN whilst also giving audiences new touch-points to consume and engage with our brand,” said Rani Raad, President, CNN International Commercial.
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