Discovery expands Nordic distribution

Discovery is expanding its Nordic footprint after agreeing new deals with TDC-owned cable operators YouSee in Denmark and Get in Norway.

Discovery said the YouSee deal will allow 1.3 million Danish households to gain access to Kanal 4, Kanal 5 and 6, Eurosport and other Discovery-owned channels.

The new distribution deal with Get includes TV Norge, Max, FEM, Eurosport and a number of other Discovery-owned global brand channels.

At the same time, Discovery announced it has also signed deals related to the distribution of Norwegian Eliteserien league football with Canal Digital, Altibox and RiksTV.

“We are pleased to announce that Discovery will continue to work with TDC in the years ahead. In particular in Denmark, we have agreed a ground-breaking deal that intensifies our cooperation with YouSee across platforms, which now includes mobile,” said Mike Lang, president, international development, digital and Discovery Nordics.

“In Norway, we have another strong deal to make our entertainment and sports brands available to more people and are especially excited that GET shares our vision for Eliteserien, giving Norwegian football back to the people, by making more matches accessible to larger audiences.”