Announcing its Q4 2016 results, the US video giant said domestically it added 1.93 million members in the quarter, compared to 1.56 million in Q4 2015.
International membership grew by 5.12 million, compared to 4.04 million a year earlier. Netflix claimed its international growth was “very broad based geographically” as its originals continue to be well received around the world.
“It is clear to us that high quality content travels well across borders,” said the company in a letter to shareholders to accompany its results.
Having first moved into producing content in 2013, Netflix said that its original series accounted for five of the top 10 most searched TV shows globally last year.
“In 2017, we plan to invest over US$6 billion on content on a P&L basis, up from $5 billion in 2016,” said Netflix.
The company said it aims to make Netflix “as accessible as possible” and claimed that its Q4 launch of offline viewing options had produced pleasing results – with most offline viewing done in emerging markets, where the broadband infrastructure is less robust.
In terms of competition, Netflix said that internet video is now a “global phenomenon” with Amazon’s global video expansion just one example of the overall growth that is occurring in this space.
“In short, it’s becoming an internet TV world, which presents both challenges and opportunities for Netflix as we strive to earn screen time,” said the company.
In Q4, Netflix’s global streaming revenue grew 41% year-on-year to US$2.4 billion, while contribution profit rose 74% to US$470 million.
Operating profit totalled $154 million against a guidance of US$125 million, while net income came to US$67 million, compared with its forecast of US$56 million.
“This quarter marks the 10-year anniversary of our launch of streaming. The next decade will be even more amazing and tumultuous as internet TV supplants linear TV, and as we strive to remain a leader,” said Netflix.
Netflix’s shareprice climbed 8% in after-hours trading following its earnings announcement.