SCTE/ISBE names sales chief

Matt Aden

Matt Aden

The US Society of Cable Telecommunications Engineers (SCTE) and its international arm, the International Society of Broadband Experts (ISBE), has named Matt Aden as vice-president of sales and sales operations.

Aden will be tasked with heading up a team that will commercialise SCTE/ISBE resources, including learning and development, industry standards leadership, membership activities, and annual events such as SCTE/ISBE Cable-Tec Expo and SCTE/ISBE Chapter Leadership Conference (CLC).

Aden will also be responsible for driving development of resources and infrastructure to serve the SCTE/ISBE’s 28,000-plus members worldwide.

He previously worked in international sales positions with companies including General Instrument/Motorola, Casa Systems, Terayon Communications, Harmonic and Concurrent.

“Ensuring availability of resources that can support new programes is fundamental to SCTE/ISBE’s mission. Matt Aden’s industry expertise, his organizational skills and his proven ability to forge successful business relationships will expedite creation of a team dedicated to initiating and sustaining opportunities that meet the needs of our members and our corporate partners,” said Mark Dzuban, president and CEO of SCTE/ISBE.

“The introduction of the CORTEX Expert Development System, the enhanced prominence of SCTE/ISBE Cable-Tec Expo, and the growth of international relationships are driving new industry interest in creating partnerships with SCTE/ISBE,” said Aden.

“I look forward to working across the organization and the industry to help the technology community get the most from SCTE/ISBE programmes.”