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MegaFon taps Elemental for OTT delivery

MegafonRussian telco and mobile operator, MegaFon, has selected Elemental to help power its over-the-top MegaFon.TV service.

MegaFon claims that its streamed TV offering has seen a sharp rise in subscribers from 10,000 to more than 1.4 million over the past year and that it selected Elemental to ensure seamless delivery of the service.

MegaFon selected a suite of Elemental video processing and delivery solutions, including Elemental Server for transcoding video-on-demand files and Elemental Live to compress streamed content. The Elemental systems are installed on the company’s premises in Moscow.

“With Elemental’s solution, we have created a reliable and scalable OTT platform that enables us to seamlessly support the expectations of our expanding user base,” said Andrey Kushnarev, head of video streaming at MegaLabs, the development division of MegaFon.

“It has proven its effectiveness during our three major seasonal advertising promotions that generated a huge increase in simultaneous connections to our OTT platform. As a result, we managed to significantly extend the number of paid subscriptions, and provided our clients with the constant OTT stream quality at any time.”