Vodafone and Ziggo give their child a name

Vodafone ZiggoVodafone and Ziggo have given their Dutch joint venture the name VodafoneZiggo and have begun marketing activities under the new brand.

The joint branding is intended to convey the capabilities of the company as a fixed, mobile and integrated communications and entertainment provider.

The company will be headed by former Vodafone UK CEO Jeroen Hoencamp as CEO and by Ziggo chief financial officer Ritchy Drost as CFO.

The other board members of the combined company are Robin Kroes as strategy chief, Marcel de Groot, in charge of residential business, John van Vianen, head of enterprise business, Ruben Uppelschoten, head of customer operations, Eben Albertyn, head of technology, Barbara Jongerden, head of legal and regulatory, Marieke Dekker, head of external affairs, and Anja Maaasen van den Brink, head of HR.

The company said it had adapted its existing office locations to accommodate flexible working to enable the integration of fixed and mobile activities. Vodafone and Ziggo teams are to be brought together as much as possible across the company’s various facilities.