Marta Lopez joins from AudienceScience, bringing four years of industry experience to a new role as account manager, UK and Southern Europe
Lopez spent two years at AudienceScience as Platform Manager, EMEA, working with Procter & Gamble Global in Spain, The Netherlands and Romania. Prior to this, Lopez worked as an Account Manager, EMEA, for Xaxis where she was responsible for analysing campaign performance and spearheaded service level agreements for clients.
Also joining SpotX is Holly Waylen from Arcadia and Mike Lampard. All three will report into Edward Wale, Director of Platform Services.
The team will be responsible for working with supply-side customers in the UK and across Southern Europe.
SpotX has grown across Europe in 2016 with a raft of appointments including John Tossou, and Robert Greaves who joined the Platform Services team, and Alia Cherif and Julian Strut also working with publishers and broadcasters in the region.
Ed Wale, director, platform services, UK and southern Europe at SpotX, said: “As we grow our business across the UK and Southern Europe we aim to hire more talented individuals to service our clients. Marta Lopez has excellent experience gained from working on both the buy and supply side of our industry that will give her invaluable insights for our publishers to help them increase their advertising revenue. Holly and Mike bring strong analytic skills and business acumen from their backgrounds in merchandising and content creation.”
Marta Lopez, Account Manager, UK and Southern Europe at SpotX said: “Although programmatic video advertising has grown across Europe, it still has strong potential for growth, driven by SpotX. I am looking forward to applying my previous experience to work with premium publishers and broadcasters across the UK and Southern Europe.”