SotalCloud worked with ODTV to manage the technical aspects of the service, such as CDN media servers, asset management infrastructure and tailored APIs to deliver a comprehensive OTT service and app.
SotalCloud also provided DVR and catch-up capability to its existing customisable platform to meet ODTV’s requirements.
ODTV currently offers a pay TV service using a set-top box with 150 linear TV channels and a library of video-on-demand content.
The streaming offering will extend its reach to smart TVs, tablets and smartphones.
Alexey Tyurkin, Head of ODTV, said: “From the first proof-of-concept to going-live with the app and service took just four months. In a market where being first with a service that appeals to subscribers can make all the difference to success, this speed was important to the ODTV launch. We have a unique offer – a live service that customers can trial for free for 60 days, which means that we are generating some great interest and our story is spreading by word-of-mouth.”
SotalCloud CEO Russell Foy said: “SotalCloud has the unique ability to quickly tailor our platform, assemble the required back-end technology and – where needed – content. This helps our customers to bring a service to market with minimal start-up costs. This ‘TV-as-a-Service’ model is one of SotalCloud’s advantages – the company doesn’t just innovate in technology, it is also offering a different kind of business model with revenue-sharing and other options on the table.”
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