Francisco Partners-owned broadcast advertising management software provider SintecMedia has agreed to acquire digital advertising business management technology provider Operative Media.
The combined company will bring together TV and digital ad management for media companies and publishers. Operative’s management team, including Lorne Brown, the company’s founder, are also investors in the combined business. Brown will take the role of president and remain part of the strategic leadership team within SintecMedia.
SintecMedia provides television advertising management technology for direct and programmatic television advertising.
“Operative’s fantastic customer base and digital advertising solutions are the perfect complement to our own global client roster and television advertising products. With Operative as a key part of our offering, SintecMedia brings TV and digital ad management together, allowing media companies to streamline advertising infrastructure, increase profitability and drive the long term strategic control of their business,” said Amotz Yarden, CEO of SintecMedia.
“SintecMedia’s acquisition of Operative is the best possible outcome for our clients and for all media companies working to maximize profitability as TV and digital channels start to intertwine,” Brown.
“We are thrilled to join the SintecMedia team and look forward to continuing to create solutions for media companies in the future.”