TV technology provider TiVo has struck new product and intellectual property agreements with Netflix that will see TiVo continue to integrate Netflix into its set-top boxes and will, additionally, see Netflix license TiVo’s technology for its OTT service.
The IPR agreement agreement represents one of the first licenses granted under the exclusive partnership with Intellectual Ventures announced earlier this year.
Under that partnership, Rovi – now TiVo’s owner – became Intellectual Ventures’ exclusive partner for licensing the two companies’ combined patent portfolio to OTT customers. The deal more than doubled Rovi’s existing portfolio of patents in entertainment and media-related technologies.
The product deal with Netflix will see TiVo continue integrating Netflix into TiVo set-top boxes available through TiVos pay TV provider clients and retail stores. The integrated offering includes unified search across the content catalogue and a Netflix button on remote controls.
“The partnership between Netflix and TiVo dates back to our early days of streaming video. Building on this history, the agreements provide consumers freedom to watch their favorite TV shows and movies whenever and wherever, with an integrated experience across more devices,” said Bill Holmes, Netflix global head of business development.
“Our agreements with Netflix represent a major milestone for TiVo as we expand our offerings for the fast-growing OTT space, and further demonstrates our commitment to delivering innovative technologies to new and emerging markets,” said Tom Carson, CEO, TiVo.
“From products to patented technologies, TiVo is helping companies quickly adapt to a rapidly changing media industry and create beautiful user experiences that keep consumers connected to their favorite entertainment.”
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