UHD TV shipments are forecast to account for 25% of all TV shipments this year, reflecting growth of 75% year-on-year, according to a report by Futuresource Consulting.
Futuresource expects UHD TVs to be at the forefront of retailers’ marketing efforts, with discount offers driving sales. It expects UHD units to account for 60% of all shipments by 2020.
UHD TV growth is lower than expected, according to Futuresource, notably in the US.
Smart TVs are on target to account for 59% of total shipments in 2016. Smart TV will be a feature shipped in three out of every four sets by 2020, according to the research outfit.
Global TV shipments seem to be stabilising after a 2% decline in 2015, according to the report.
According to Futuresource, TV shipments globally are set to be worth US$86 billion this year, representing shipments of 225 million units.
Growth is being led by China, with a mixed picture elsewhere. 4K
Shipments of OLED units are expected to reach one million units this year, less than 0.5% of the market in terms of volume but 3% in terms of value.
“Although we’ve seen the overall global picture stabilise this year, there have still been some major events at a country level with France likely to see 20% growth whilst Mexico and Brazil are both forecast to suffer declines of over 10%. Our research generates market data for 25 different countries and we’re seeing signs that demand in China will grow by at least 5% this year, with the country accounting for one out of every five TV shipments on the planet. India and other countries within Asia Pac are also making a positive impact on the worldwide figures,” said Jack Wetherill, senior market analyst at Futuresource Consulting.
“The brakes are on in Eastern Europe, where the effects of the Russian downturn have hit hard. Beyond the successes in France, Germany and the UK, Western Europe is also feeling the pinch, and Latin America is taking a slide,” said David Tett, market analyst at Futuresource.
“With several political and economic storylines playing out on the world stage, it’s a tricky landscape for many to gauge and our comprehensive approach ensures a robust dataset, with our forecasts showing a 3% CAGR out to 2020.”
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