Euronews hails Africanews success

 Euronews’ African news channel Africanews is watched by 1.7 million people in French-speaking Africa each week, according to the Kantar TNS Africascope survey.

According to the survey31% of respondents in seven French-speaking African countries have heard of the channel, which launched six months ago.

A majority of the channel’s audience are men, making up 67% of the service’s viewership across the seven countries surveyed.

In Cameroon, 41% of respondents say they have heard of the channel, rising to 60% in Gabon, the channel’s highest rating in French-speaking Africa. Africanews attracts its highest weekly audience in Gabon, with a quarter of viewers watching the channel.

In Côte d’Ivoire and Senegal, Africanews scores awareness ratings of 34% and 29%, respectively.

In the Democratic Republic of Congo, 28% of respondents say they have heard of the channel, compared to 25% in Burkina Faso and 21% in Mali.

“Barely six months after the launch of Africanews, we are pleased to receive the first audience data for seven key markets in French-speaking Africa. These findings – exceptional for a fledgling media outlet – are highly encouraging and consolidate our editorial position. We can already say that Africanews has found its audience, who approve of our intention to show the new face of news in a fast-moving continent. With our team in Pointe-Noire and its network of correspondents, 85 professionals fulfil their daily mission of providing independent news and promoting Africa’s rich diversity,” said Euronews and Africanews CEO Michael Peters.

“Many advertisers and partners showed confidence in Africanews as soon as it launched. With these first audience findings, we can assure them that Africanews is an excellent vehicle for their communications and that it will quickly make its mark as a key media source on the continent.”