UK pay TV operator Sky has tapped Telstra-owned online video platform provider Ooyala to automate the global syndication of clips for Sky Sports with Ooyala Flex, its media logistics solution.
Sky Sports will use Ooyala’s platform deliver Premier League in-game clips and highlight packages for online and linear consumption to 40 international licensee partners.
Sky Sports production creates clips from live events, in-putting metadata and transferring the file into Sky’s cloud storage system. Once the clips are uploaded, Ooyala Flex automatically detects them, ingests them and triggers a series of workflows that creates 20 different renditions. Ooyala’s platform then creates and delivers a number of unique packages, each with a subset of the 20 different renditions based on the preferences for every partner, including the corresponding metadata, according to Ooyala.
This is an extraordinary syndication contract and set of requirements. Today, TV whether online or linear, and especially for sports, is in a constant state of immediacy, requiring broadcasters and publishers to rethink very foundational systems and processes that have worked for decades. Without Flex and the art of automation for Sky Sport’s unique use case, they would not be able to meet the syndication demands from the Premier League,” said Ooyala general manager of EMEA, Rags Gupta.
“Ooyala Flex gives us the confidence, and frankly, the capability to meet the Premier League’s requirements. There’s no question that automation has a significant role in video production today. Using Ooyala Flex, we’re able to meet the complex demands associated with this project,” said Phil Marshall, head of in-house production at Sky Sports.