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Icflix extends reach in Kuwait

Middle East SVOD provider Icflix is extending its reach in Kuwait by striking a deal with local telecom operator Viva.

Under the terms of the agreement Viva Kuwait customers will be able to sign up for Icflix for a monthly fee of KD2.40 (€7.42) with a one-month free trial, or a weekly subscription of KD0.70. The offers are available to both pre-paid and post-paid Viva customers.

The deal means that Viva customers will be able to watch content including Arabia’s first teen female superhero animated series Duna, Arabic movies including L’Orchestre De Minuit, Fatima and I Am Najoom: Aged 10 and Divorced, and Hollywood titles including The Last Days on Mars, American Hustlie and The Prince.

“This partnership with Icflix, preeminent internet streaming provider in the region, reaffirms our continued commitment with our customers to keep them up-to-date with the latest in media and technology and to meet their expectations and aspirations,” said Viva’s corporate communications director, Abdulrazzaq Al-Essa.

“We are glad to be partnering with Kuwait’s fastest-growing and most developed telecom operator, Viva, who will ensure their customers receive the best of Icflix content with ease and uncompromising quality whether it’s at home or on the go on their smart phones or tablets,” said Amine Lalami, chief commercial officer, Icflix.