BBC Worldwide has named Andre Renaud in the new role of VP of sales for Italy and Iberia.
Renaud will be responsible for all TV and digital sales as well as format licensing in the region, and will report Tobi de Graaff EVP for western Europe.
He will take up his new position in January.
Renaud previously worked for ITV as sales director, EMEA and international format sales at ITV Studios Global Entertainment.
“Andre will be a huge asset to the team with his background in TV and format sales across a number of different markets. His appointment follows two other recent key Western Europe hires, Adam Bishop, our VP of Sales for German and French speaking territories, and Fraser Robinson who joined us as our genre director for Scripted,” said De Graaff.