Sales of 4K ultra high definition (UHD) TVs are due to reach 10 million units in the US this year, driven by sales over the Christmas period, according to the Consumer Technology Association.
The US standards and trade organisation said that it expects 4.5 million 4K UHD TV sets to be sold in the fourth quarter of the year, boosting overall sales for the year by 40% compared to 2015.
The CTA forecasts that 4K UHD displays will account for 56% of all TV sales during Q4 as the category “steadily moves toward comprising nearly 50% of total annual TV sales”.
“We’ve been bullish about 4K UHD since day one, and market growth continues to justify our enthusiasm,” said Gary Shaprio, CTA president and CEO.
“Manufacturers are introducing an increasing variety of 4K UHD displays at a range of price points. Many of these displays include new innovations like high dynamic range (HDR) and wide colour gamut (WCG) that make the viewing experience more immersive.”
Shapiro said 2016 will prove a “banner year” for 4K UHD, due to growth in sales of 4K UHD TVs, 4K Blu-ray discs and other content, and 4K cameras.