Horse-racing channel At The Races has tapped live streaming and live-to-VOD technology provider, and existing platform technology supplier Simplestream to provide a tablet extension and offline viewing capability to the At The Races mobile betting app, enabling At The Races to extend its reach and services.
At The Races broadcasts content 24 hours a day to a TV audience of over two million and nearly three million online users each month in the UK and Ireland. Its multiple-betting system enables users to compare odds and bet directly within the app from bookmakers such as Bet365, Ladbrokes, Coral and William Hill.
The live channel feed on mobile or tablets is supplemented with racecard information, together with racing replays made available within a few minutes of each race. The app also includes a searchable archive of over 18,000 races from 51 racecourses in the UK and Ireland, as well as news programmes from daily editions and magazine shows. The new offline viewing feature enables consumers to access app content without a network connection.
“The iPad edition means that the At The Races app can now be enjoyed by even more horse racing fans,” said Matthew Taylor, Director of New Media and Innovation for At The Races.
“The new optimised edition for iPads means that we can provide a greater level of detail for tablet users whilst the offline viewing functionality is a great touch provided by Simplestream; it will no doubt prove highly popular with racing fans who want to study the form on the move.”
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