Fox Networks Group has moved a senior executive to lead its digital sales operation in the US, with a pair of execs from social platform Twitter hired to bolster the unit.
Meredith Brace has switched her senior VP, national sponsorship role at engagement ad firm true[X], which 21st Century Fox bought in 2015, for one at FNG as SVP, digital sales, reporting to executive VP of non-linear revenue David Levy.
Brace has begun her new role by hiring Twitter pair James Kiernan and David Borstein as VPs of digital sales.
Kiernan was global agency development lead at Twitter, and has worked at ZenithOptimedia, while Borstein was senior sales manager, and has held senior posts as SB Nation and MySpace.
FNG sits within the 21st Century Fox conglomerate, and houses programme distribution arms Twentieth Century Fox Television Distribution and Fox Networks Group Content Distribution.