Bill Wijdeveld
Developing a hybrid TV offering is key to international pay TV operator M7 Group’s future growth, according to Bill Wijdeveld, VP of business development at M7.
Speaking to Digital TV Europe at the Digital TV CEE event in Budapest this week, Wijdeveld said that people should not underestimate the willingness of viewers in the CEE region to adopt new technologies. M7 Group saw 25,000 users take up its Skylink app in the first four weeks since launch. “There is a strong appetite for these online viewing services,” he said.
Wijdeveld said that the launch of hybrid boxes and a multiscreen app was “the way for us to remain successful and grow further”.
He said that this was a retention tool but would also enable M7 ultimately to secure more revenue when it managed to build up a strong base of users.
Wijdeveld said that the group was rolling out advanced services step by step.
Content Innovation Awards 2018: the winners revealed. #CIAwards18 #TopStoriesOfTheWeek https://t.co/t6eldgcbvv https://t.co/hmv1DNayjf
21 October 2018 @ 12:00:00 UTC
.@DeloitteUK: teenagers to boost #SVOD growth in the next five years. #TopStoriesOfTheWeek https://t.co/uNwpAmQpQN https://t.co/ldHNnVnxiZ
21 October 2018 @ 09:00:00 UTC
ICYMI: Du partners with @PrimeVideo. #VOD https://t.co/vgfkUtp1dr https://t.co/jGCUvR7FAc
20 October 2018 @ 17:00:00 UTC
ICYMI: @llnw and @ericsson partner on #content delivery. https://t.co/NWp4CwuLyK https://t.co/vPPVpSkaT7
20 October 2018 @ 15:00:01 UTC
The winner of the Content Innovation Award for Outstanding Digital Achievement, @daznglobal's Ben Lavender discusse hhttps://t.co/g03HmTGKIF
20 October 2018 @ 13:00:01 UTC
