Ooyala powering Toca TV kids SVOD service

player_still_DIY tocaOoyala is powering all video for Toca TV, the recently launched video streaming service from Sweden-based kids interactive app specialist Toca Boca.

Technology partner Ooyala is delivering Toca Boca’s video library of original and curated content, while content recommendation technology, Ooyala Discovery, is included in the service.

Using analytics from Ooyala IQ, Toca Boca can also analyse what content its users watch the most, for how long as well as average drop-off rates.

“Toca TV is a reimagined video experience for kids and Ooyala is the perfect technology partner to make Toca Boca’s vision a reality,” said Björn Jeffery, co-founder and chief executive officer of Toca Boca.

Toca Boca launched its new subscription video-on-demand (SVOD) service in 150 countries earlier this month, providing a selection of curated and original short-form videos from the web.

The service is aimed at five-to-nine year-olds – and more specifically, families with iPad tablets. It is also available on iPhones, with Android to follow later this year.