Liberty Global’s Austria and Switzerland unit, UPC Central Europe, has named Anna Gatti as its new chief marketing, products and digital officer.
Gatti replaces Ivo Hoevel, who is leaving the group. She was previously managing director of customer experience at the Liberty Global parent organsiation.
Gatti will take up her new role on December 1 and will report to Eric Tveter, CEO of the Central Europe unit. In addition to her responsibilities for Austria and Switzerland she will work with UPC CEE chief Severina Pascu to develop the digital agenda for Liberty Global’s operating companies in central and eastern Europe.