Sky Deutschland has struck a deal with German public broadcaster ARD enabling Sky customers to gain access to ARD on-demand programming via the Sky TV box, the pay TV operator’s Roku-based OTT device.
ARD will make programmes from flagship channel Das Erste and music and events-focused channel One, formerly EinsFestival, available on-demand to Sky customers. In total, 66,000 episodes will be available according to Sky.
ARD chairman Karola Wille said that ARD had a mission to be wherever its users were and that this included availability via the Sky TV box.
Sky Deutschland executive vice-president Wolfram Winter said that Sky’s customers were also faithful viewers of public service programming, and would now have easier access to content via Sky.
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