UK service provider TalkTalk has renewed its deal with Sky to distribute premium content.
The new multi-year agreement will give TalkTalk TV customers continued access to Sky entertainment channels including Sky 1 and Sky Living. In addition, TalkTalk will continue to offer live and on-demand content from Sky Sports, Sky Cinema, and pay-per-view service Sky Box Office.
The deal with Sky follows a significant expansion of TalkTalk’s TV offering with the lakunch of new non-linear services and a deal to carry BT Sport channels.
TalkTalk launched multiscreen pay-as-you-go movies and TV service TalkTalk Store following its acquisition of Blinkbox. The service offers the ability to stream, rent and buy-to-own series box-sets and movies.
TalkTalk said it plans to upgrade its Youview set-top boxes later this year to offer a more personalized TV service.
“This deal is an unequivocal demonstration of TalkTalk’s continued commitment to TV. Our service is going from strength to strength and our ambition to be the UK’s best value for money TV provider – offering customers flexible access to the widest range of free and paid for content – is firmly on track,” said Aleks Habdank, managing director, TalkTalk TV.
“Our investment in YouView, our app-based service, and securing some to the best content available is incredibly valued by our customers. TV continues to be a driving force for growth and customer loyalty and remains a priority for our business.”
Mark Winterbottom, Business Development Director at Sky, said: “We are delighted to be able to build on our partnership with TalkTalk. This deal enables its customers to enjoy the quality and breadth of Sky’s content for years to come, and demonstrates our ongoing commitment to broad distribution.”
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