Snapchat is reportedly working on an initial public offering (IPO) that could value the firm at upwards of US$25 billion.
According to a Wall Street Journal report, Snapchat – which recently renamed the company Snap Inc – is preparing paperwork for its stock market debut with a view to floating as early as the end of March.
The WSJ said that if all goes according to Snap’s plans, the IPO could be the biggest on a US exchange since China’s Alibaba made its debut in 2014.
According to predictions by research firm eMarketer, Snapchat will generate US$366.7 million in worldwide ad revenue this year, with that figure expected to jump 155.1% to US$935.5 million (€836 million) next year.
Some 95% of Snapchat’s revenues are expected to come from the US this year, with that share shrinking to 75.0% by 2018 as it expands to other markets.
By the end of 2016, eMarketer predicts that Snapchat will have 58.6 million users in the US, 31.6% of all social network users, with that number expected to rise to 66.6 million people next year.
#Crunchyroll debuts linear block in Brazilian market https://t.co/D12gTaeuwg
20 April 2018 @ 17:00:02 UTC
.@AMC_TV's #SundanceNow streaming service takes Sharon Horgan show https://t.co/fm5XwbBtAm
20 April 2018 @ 16:30:00 UTC
DTVE: #TheWeekinView: @netflix: another stellar quarter in an evolving competitive landscape #SVOD #Disney #Sky hhttps://t.co/pfDQG9y6fg
20 April 2018 @ 16:05:00 UTC
Altice Portugal adds Globo to line-up https://t.co/b39htCgolC
20 April 2018 @ 15:43:36 UTC
.@AmazonStudios to remake #UK hit #Utopia https://t.co/BQhI7whvIk https://t.co/saU5apxyai
20 April 2018 @ 15:00:03 UTC
