INTELLIGENCE
Hulu has dropped the price of its ad-supported subscription offering from US$7.99 (€7.12) per month to US$5.99.
The new offer applies to new subscribers only for their first 12 months, before the price reverts back to US$7.99.
The ‘limited commercials’ subscription offering gives users unlimited access to Hulu’s TV and movie library, current season episodes available the day after they first broadcast and the ability to watch across devices in HD.
An US$11.99 per-month price plan, which offers all the same benefits but with no commercials, remains unchanged.
The ad-supported price drop means Hulu’s lowest-price subscription further undercuts both Netflix and Amazon in the US – however, neither rival runs ads on their service.
Amazon’s standalone Prime Video offering, which launched in the US earlier this year, costs US$8.99 per-month. Netflix’s lowest-tier offering did cost US$7.99 per-month, but this year the firm has taken steps to up this to US$9.99 per month.
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