The linear channel deal with Play Poland will make youth broadcaster The QYou’s curated line-up of short-form internet content to Play NOW subscribers.
This deal marks a further expansion of The QYou’s global footprint after it recently announced deals with Knippr in The Netherlands, Multi Channels Asia in Asia Pacific and TotalPlay in Latin America.
“We understand that many of our customers are people with a real hunger for bite-sized, shareable content, so it’s important for us to ensure that we are offering this type of entertainment. With its fresh selection of engaging and exciting videos, The QYou was an obvious choice for inclusion in our service,” said Play content manager, Karina Rompa.
The QYou co-founder and CEO, Scott Ehrlich said: “We know that today’s online video environment promotes some of the best talent, but discovering this talent in a sea of content is virtually impossible without the kind of discovery and curation tools we have developed at The QYou. We’re sure that Play NOW viewers will enjoy our channel and we’re thrilled to be part of the Polish TV marketplace.”